https://www.selleckchem.com/pr....oducts/pf-04691502.h
An experimental study with a sample of 200 consumers tests two research hypotheses through two moderated mediation analyses. The results show that, compared to functional claims, risk-related claims significantly increase the perceived healthiness of extra-virgin olive oil. This effect is qualified by an interaction between claim type and health regulatory focus, which indicates that risk-related claims are more effective than functional claims only among prevention-focused individuals. Perceived product healthiness, in turn, increa
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