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Solar photovoltaic panels are green products that can alleviate the threat of global warming, but the rate of adoption remains low. This research explores the social influence on consumers' purchase willingness or intention of solar photovoltaic panels in the online context. According to social influence theory, we identify two social influence dimensions informational social influence and normative social influence. Moreover, we analyze the antecedents of social influence source credibility and social support and the moderating effects
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