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Understanding performance data is essential for improving digital communication efforts. Email Marketing becomes far more effective when marketers track key metrics that reveal how subscribers interact with each message. Opens, clicks, and conversion rates offer valuable insights into audience behavior, helping identify what captures attention and what needs adjustment. By analyzing these metrics consistently, businesses can refine their strategies and craft emails that resonate more deeply with subscribers. This data-driven approach ensures every campaign is purposeful, targeted, and impactful. Rather than relying on assumptions, tracking the right metrics leads to smarter decisions and stronger long-term engagement.
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