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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great method of entice an audience into a story that may take a while to come to a conclusion. JJ Abrams often uses this method in his films. The film Lost was a perfect example of this. He asked the audience questions which he did not respond to and then kept their interest for a long time. They provide a carefully selected selection. Mystery boxes are a growing trend in the world of e-commerce. They have captured the attention of shoppers all over the world, thanks t
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