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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a growing trend in e-commerce, capturing the attention of shoppers across the globe. These carefully curated packages filled with surprises are popular on platforms like TikTok or YouTube, where videos like The Royalty Family's video have received more than 4.6 million views. However, mystery box shopping has one drawback: customers may experience disappointment if they receive unwanted or low-quality products. In
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