As digital marketing continues to evolve, there are several key skills that are likely to be important for success in 2023 and beyond. Analyzing data is crucial to determine the effectiveness of digital marketing campaigns. The use of AI is becoming more prevalent in digital marketing, particularly in areas such as chatbots and personalization. Video marketing is an increasingly popular way to engage with customers and can be used across multiple platforms. SEO is an evergreen skill that remains important in digital marketing. Creating high-quality, engaging content that resonates with your target audience is key to success in digital marketing.
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