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Using to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great way to boost sales and generate buzz for your brand. If not handled properly they can be a risky business strategy. Make sure you have a clearly defined strategy in place before you begin selling these products. The Mystery Box icebreaker encourages participants to share stories and personal experiences related to the objects they choose from the box. It also helps build empathy and stronger interpersonal communication skills. The element of surprise Myste
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