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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be an excellent way to increase sales and create buzz for your brand. However, they can be a risky strategy if they are not handled appropriately. Make sure you have a plan in place before selling these items. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences relating to the items they select from the mystery box. It also helps build empathy and stronger interpersonal communic
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