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The sneaker resale market differs from the primary retail market in that it is driven by scarcity, exclusivity, and hype. Sneakerheads and collectors are willing to pay a premium for hard-to-find or limited edition sneakers, making the resale market a competitive and fast-paced environment. Leading brands such as Nike, Jordan, Adidas, New Balance, and Converse dominate the resale market. However, as the market matures, opportunities are emerging for mid-tier and niche brands to establish themselves. Brands like Hoka and Salomon are gaining traction, with H
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