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I'm charity technology consultant in the UK. The importance of storytelling is recognised by every charity. Donors are more moved by stories that illustrate the tangible impact of their support than by cold, hard statistics. Nevertheless, nonprofits frequently fail to recognise that their data holds the key to compelling narrative. You read it correctly; data, that lifeless, uninteresting spreadsheet of numbers and facts, may really inspire you to write the most moving and gripping novels ever.
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