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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great method to draw the audience into a story that will take some time to reach its conclusion. JJ Abrams uses this technique frequently in his movies. His film Lost was a great example of this. He asked the audience questions he wouldn't answer and then clung to their interest for years. They provide a carefully selected selection. Mystery boxes have become a huge trend in the e-commerce industry and have been attracting customers all over the world with their c
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