Mapping the Modern B2B Buying Process: How to Stay Aligned with Evolving Buyer Behavior
The landscape of business-to-business purchasing has undergone a dramatic transformation over the past decade. What once resembled a straightforward vendor-client relationship has evolved into a complex ecosystem where multiple stakeholders, digital touchpoints, and extended evaluation periods define the norm. Understanding this modern B2B buying process has become essential for organizations seeking to maintain competitive advantage and drive sustainable growth.
https://ciente.io/blogs/b2b-buying-process/
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