The LinkedIn Pivot: How Law Firms are Winning the AI Citation Game - 360 LawFirm Marketer
The landscape of digital visibility is undergoing a seismic shift. For nearly two decades, the formula for success was simple: optimize your website, climb the Google rankings, and hope for the click. However, as Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity become the primary tools for information gathering, the “click-through” model is being replaced by an “answer engine” model.
https://360lawfirmmarketer.com..../the-linkedin-pivot-
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