Europe Continues To Be Largest Market for MVNOs

The MVNO market generated revenue of USD 75,109.1 million in 2022, which will grow at a rate of 7.3% in the future, to reach USD 131,657.1 million by 2030, as per a report by a market research company P&S Intelligence.

The prepaid category will have the higher growth in the future, of approximately 8%. This has a lot to do with people choosing prepaid plans as they offer freedom to be customized as per requirements, particularly those that utilize pay-as-you-use model.

The postpaid category had the larger revenue share in the past, and it will dominate the industry in the future too. This is due to the fact that consumers are not required to pay anything upfront with these plans, and they also get a monthly bill according to the use of services. Furthermore, their unlimited service provision and facility of rollover of unused data contribute to the growth of the industry.

The consumer category had the larger revenue share in the recent past, and it will maintain its position in the near future, because of the rising count of mobile network subscribers. The growing use of mobile devices pushes the use of data-intensive applications, including the internet and online videos. Consequently, heavy investments are being made to improve the network coverage and increase the access to MBB connections, which will help the growth of the industry.

The European MVNO market had the largest share, over 40%, in 2022, and it will maintain its dominance in the coming years. This has a lot to do with the increasing acceptance of advanced technologies, infra development, and the presence of numerous MVNOs and high ARPU. Additionally, the increasing acceptance of integrated services, including voice-over internet protocol, supports the expansion of the regional industry.

APAC will grow the fastest in the future, because of the collaborations amongst industry players and cellphone manufacturers. Moreover, China and India, are working steadily for the betterment of their IT and telecom infra, for the delivery of enhanced telecom solutions. The development of the market in APAC will be significantly influenced by India, South Korea, Malaysia, China, Japan, and Australia, with their developed cellular networks.

Triple-play services are bundle packs provided by MVNOs, and they include television, broadband internet access, and latency-sensitive telephone services. The idea of triple-play has been successful in North America. There is a possibility that soon, these services will be delivered all across the globe via the internet. Likewise, major software companies are developing software that enables MVNOs to offer triple-play services.

Hence, the continuous increase in the use of mobile devices all over the world will be responsible for the growth of the market in the near future.

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