8 Most Common Mistakes To Avoid When Designing A Hospital Catalogue
Brochures and catalogues continue to be some of the most common marketing practices even in the modern world. Just like any other industry, hospitals and healthcare can look up to working amazingly with these resources. However, an uninformed approach to hospital catalogue design can lead to flaws in the creation and its results.
For most doctors, a healthcare catalogue or brochure may not be the most important marketing plan. But the fact that it’s one of the best ways to reach out to patients and inform them about your services and facilities is just undeniable.
There are some common mistakes which tend to happen on the doctors’ end and some on the designers’ end. While our concern is perfect catalogue design, we have listed down some of the most common mistakes that can ruin the overall impact of catalogs that are meant to do wonders for your healthcare venture.
Common Mistakes That May Ruin A Hospital Catalogue
1.Lacking Clear Objectives
Most brochures and catalogs are considered consumable expenses. Moreover, organizational catalogs and brochures should always be designed with clear objectives in mind. Their purpose should be to attract specific opportunities regarding a doctor’s professional practice or the facilities offered at the hospital.
Generally, these resources are focused on bringing in revenue in some form or the other. You must try to keep it simple while sticking to the point, instead of creating something oversized and still not conveying the necessary information. Make sure you differentiate between something that’s educational and the one that motivates the viewer to become a client.
2.Trusting Ametuer Skills For Effective Marketing
A maximum of the healthcare brochures and catalogs are known to be formed using generic templates that may be designed by anonymous entry-level designers. What makes this even worse is that doctors and other medical staff may not be great at writing the text that goes into the marketing resources. It should be understood that this is different from writing a simple letter. These brochures and catalogs need to use compelling words that convey the necessary message and also motivate the prospective clients to take action.
Getting someone to make a call to you could be way more difficult than it seems. To make sure that the desired goals are achieved, you may have to work together with other people including a marketing strategist, designer, and writer. These skills altogether will bring about the best results.
3.Making Heartless Or Emotionless Creations
People are more likely to buy emotionally and justify rationally. You need to understand that marketing tools like brochures need to sell from the heart and not the head. It is very important to understand this approach and create your catalogs and brochures accordingly. It would be better to focus more on the technological features and advancements rather than patient-critical benefits. Make sure that the visuals and words connect with the emotions of the viewers and readers.
4. Copied Ideas Or Look-Alikes
One of the important aspects of a hospital catalog is that it should look different and unique as compared to other practicing brands or competitors. It should powerfully and tastefully let people know some of the most concrete reasons for choosing you. Instead of the low-end templates which generally go against the principles of branding, look into creating something that helps you stand different from the crowd. It’s crucial for improving your professional impression.
5. Not Choosing Words Thoughtfully
You need to be very thoughtful of the words you use while designing catalogs and brochures. Make sure to keep up with the active voice and directive tone. Some call-to-actions should be included to bring up the sense of urgency. Also, the content has to be free-flowing and conversational.
The viewer, reader, or prospective patient may not be interested in your organizational rules. Distinguish between situations and receivers to convey the messages properly and avoid miscommunication. If the content isn’t resulting in inspiring action and creates a thriving relationship, it probably doesn’t belong there.
6.Beautiful But Mistaken
Obviously, your designs should look pretty. But that’s not enough. It is very important that you also keep up with readability and good eye flow. You should use perfect illustrations and photos. Integrate brand colors and other elements smartly to append your message. Remember that the design has to be meaningful along with being visually attractive. If anyone’s missing, you may not get the exact results that you desire. Oftentimes, attractive designs tend to overshadow the greater business objective which is about inviting new patients towards your healthcare center.
7. Not Having Enough White Spaces
Only when consumers feel driven to wait for a while and give your creation a glance will it be considered an effective aid for healthcare marketing. Any imbalance in the use of text or images could become a major turn-off for the readers and viewers. In the overall design and text, most readers prefer more whitespace which offers them a moment to breathe and understand what they just saw and read. Make sure to give enough space to the readers for processing things and take necessary action.
8. Missing Out On Call To Actions
We already stated earlier how important call-to-actions can be. But it’s worth mentioning separately. No matter if you make a printed or digital catalog or brochure, it will be incomplete and unscalable without a call to action. There must be some compelling words or phrases that motivate the readers and viewers to take some action towards the services or products.
These CTAs ask the readers directly to buy or check out more details about the concerned products and services. Without a direct message or CTA, the marketing tool will lose its purpose and only be a visual thing with absolutely no objective.
There are many proficient catalog designers in Surat to help you come up with worthwhile marketing aids and attract growth. While these catalogs and brochures make up a primary part of your plan, it is worth seeking consultation and services from the best professionals out there. Even when you do, make sure to avoid the above-mentioned mistakes during catalog designing.