https://propellerads.com/blog/fill-rate/
In the digital advertising ecosystem, maximizing ad revenue and optimizing the usage of available ad inventory are key priorities for publishers. One important metric that can help assess the efficiency of ad inventory may be the fill rate. A high fill rate shows that a publisher is effectively monetizing their available ad space, while a decreased fill rate could signal missed opportunities for revenue. In this article, we'll explore what fill minute rates are, how it's calculated, and why it is important for publishers and advertisers alike. W
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