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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging the audience in a tale that takes time to finish. JJ Abrams employs this technique frequently in his movies. The film Lost was a great example of this. He asked questions to the audience that he could not answer and then kept their interest for a long time. They provide a curated selection of products Mystery boxes have become a cult trend in the e-commerce industry that has captivated shoppers around the globe with the
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