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"I'm from Liverpool and I'm a guy talking about women's handbags," he said. "Liverpool's not known for its fanciness … we just talk directly to people. And I think our audience, which is a lot of Gen Z and Millennials, like that." The idea for Luxe Collective, which sells second-hand designer fashion, came to him after watching his sister buy a pair of second-hand designer shoes. He was intrigued by the fact she paid only £100 for shoes that retailed for £500 new. As I’ve gotten older, I’ve realized that I like to invest in a few really nice items instead
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