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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are an increasing trend in e-commerce, capturing the attention of customers around the world. These carefully selected boxes of goodies that surprise you are popular on social media platforms such as TikTok and YouTube with unboxing videos like The Royalty family's video gaining more than 4.6 million views. The drawback of mystery box shopping is that customers could be disappointed if receive shoddy
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