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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be a great way to engage an audience in a story that takes time to conclude. JJ Abrams has used this technique often in his films. The film Lost was a great example of this. He asked the audience questions that he could not answer and then drew their attention for many years. They provide a carefully selected selection. Mystery boxes have become a cult trend in the e-commerce industry, captivating consumers around the world by offering a carefully-curated selection of surpris
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