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Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don't have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products. Any marketing video should be short. Many people have shorter attention spans and wish to obtain the information they need quickly. Try breaking up longer videos into several segments so that people can come back to it more easily. Video is a great medium for conveying ideas. w