Building A Story Brand By Donald Miller
This new book Building A Story Brand By Donald Miller shows you how to apply the power of stories to make your marketing more effective. Stories have the unique ability to engage with people at a heart level. A good story can do much more than just explain your product or service—it can create connection with your potential customer. You’ll learn how to create a positioning statement that resonates emotionally, and then build an actionable brand story through every aspect of your business.
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