Digital Marketing and it's Types :-

Digital marketing encompasses a wide range of strategies and tactics to promote products, services, or brands online. Here are some common types of digital marketing:

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Search Engine Optimization (SEO): SEO involves optimizing your website and content to improve its visibility in search engine results. This includes on-page optimization, keyword research, and link building.

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Content Marketing: Content marketing focuses on creating and distributing valuable and relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more.

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Social Media Marketing: Social media marketing involves using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to reach and engage with your audience. It includes both organic (unpaid) and paid advertising efforts.

Email Marketing: Email marketing involves sending targeted emails to a list of subscribers. This can include newsletters, promotional emails, transactional emails, and more.

Pay-Per-Click (PPC) Advertising: PPC advertising allows you to display ads on search engines and other platforms, paying only when someone clicks on your ad. Google Ads and Facebook Ads are popular PPC platforms.

Affiliate Marketing: In affiliate marketing, businesses reward affiliates (partners) for driving traffic or sales to their website through the affiliate's marketing efforts. Affiliates earn a commission for each successful referral.

Influencer Marketing: Influencer marketing leverages the popularity and credibility of influencers on social media and other platforms to promote products or services.

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