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About
Adwysd draws inspiration from a wide range of sources: underground music scenes, contemporary art, philosophy, urban landscapes, and protest movements. The brand often references thinkers like James Baldwin, bell hooks, and Jean Baudrillard in its campaign visuals and capsule collections. Its designers travel to cities like Berlin, Tokyo, and Lagos to observe cultural trends and street life, weaving these global impressions into the brand’s evolving narrative.
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