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Why Online Mystery Boxes Are Getting Popular The mystery boxes appeal to people's craving for rare and valuable items. The thrill of not knowing what's inside triggers the interest of consumers, which results in the feeling of excitement when you open the box. The anticipation of opening the box is amplified by influencers and streamers which are a major reason for the popularity of the trend. A successful strategy for mystery boxes requires careful planning. This involves identifying the preferen
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