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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce, and are capturing the attention of shoppers around the world. These carefully curated packages of goodies that surprise you are popular on social media platforms like TikTok and YouTube with unboxing videos like The Royalty family's video gaining over 4.6 million views. The drawback to mystery box shopping is that buyers might be disappointed if they receive low-quality or unwanted products. In
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