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How Online Mystery Box Shopping Can Fuel Brand Loyalty Mystery box shopping taps into customers' thrill-seeking nature. The total value of the products often exceeds the cost of purchase. This provides customers with an unforgettable experience. Influencers and streamers increase the impact of this phenomenon by creating unboxing videos that increase clicks and engagement on platforms such as YouTube and TikTok. However, buyers need to understand how odds work before they make an inf
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