https://www.selleckchem.com/pr....oducts/gilteritinib-
Short videos have become the most-liked medium for Chinese consumers to learn about a brand's products or services. This paper assesses how short video storytelling shapes Chinese consumers' perceptions towards blockchain-credentialed Australian beef and their willingness to pay (WTP). A controlled experiment with a one-minute short video was implemented in an online survey. Respondents in the treatment group watched the video before filling out the survey, whereas respondents in the control group did not. The paper analyse
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