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In December 2010, Samsung switched its management system from a single CEO-system below Choi Gee-sung to a two-person administration staff with Choi Gee-sung, CEO and vice chairman, and Lee Jae-Yong, chief operating officer and president. When chairman Lee declared 1996 'The Year of Design Revolution', a complete world design program was initiated with the aim of design being a strategic asset and aggressive advantage for the corporate. It then maps out new design plans through the second yr. However, the company faile
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