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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box activity is an icebreaker that encourages curiosity, unity, and deeper connections between participants. It also helps participants be open to new experiences and pushes them to step outside of their comfort zone. Mystery box sellers should be transparent to their customers regarding the value and content of their products. This will help buyers avoid disappointment or unprofessional practices. They create a sense surprise Mystery boxes are popular with consumers because t
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