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However, skyrocketing sales have also attracted counterfeiters to this lucrative market segment. Counterfeit sneakers have become a rampant issue in the sneaker industry, with many consumers unknowingly purchasing fake versions of popular and expensive brands. It is therefore crucial for brands to combat this issue head on. Nike recently filed a patent for the Jordan 1 silhouette to prevent continuous offenses. If you have spent any time on sneaker TikTok, you’ve likely had that knot in your stomach. There seems to be a storm of authentic support of sneake
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