https://www.openlearning.com/u..../borchmckee-sl7eak/b
Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great method of entice an audience into a story that may take a while to conclude. JJ Abrams uses this technique frequently in his films. This was demonstrated in his film Lost. He asked the audience questions which he did not respond to and then drew their attention for a long time. They provide a carefully selected selection. Mystery boxes are an increasing trend
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