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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an effective method of engaging the audience in a story which will take time to finish. JJ Abrams employs this technique frequently in his films. This was evident in his film Lost. He asked the audience questions that he would not answer and then kept their interest for many years. They have carefully selected selection. Mystery boxes have become a cult trend in the e-commerce industry and have been attracting customers all over the g
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