Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It includes various online channels such as social media, email, search engines, websites, and mobile apps to connect with current and prospective customers. Here are some key aspects:

Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.

Search Engine Marketing (SEM): Using paid advertising to appear in search engine results, often referred to as Pay-Per-Click (PPC) advertising.

Social Media Marketing: Promoting products or services through social media platforms to increase brand awareness, engagement, and sales.

Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.

Email Marketing: Sending commercial messages to a group of people using email to promote products, services, or events.

Influencer Marketing: Partnering with influencers who have a dedicated social following to promote products or services.

Affiliate Marketing: Partnering with other businesses or individuals to promote products or services and earning a commission for each sale made.