Digital marketing encompasses all marketing efforts that use electronic devices or the internet. It includes various online channels such as social media, email, search engines, websites, and mobile apps to reach consumers. Here are some key aspects of digital marketing:

Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.

Search Engine Marketing (SEM): Using paid advertising on search engines (like Google Ads) to increase visibility in search engine results.

Social Media Marketing: Promoting brands and content on social media platforms (e.g., Facebook, Instagram, LinkedIn) to increase brand awareness, drive traffic, and generate leads.

Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action