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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be an effective way to boost sales and create buzz for your brand. If not handled properly the use of mystery boxes could be a risky strategy for business. Make sure you have a clearly defined plan in place before you begin selling these products. The Mystery Box icebreaker encourages participants to share their stories and personal experiences related to the items they choose from the box. It also aids in building empathy and impro
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