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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are very popular in online games. They provide the chance to receive rare items at a discounted price. However, they've also been accused of encouraging consumption and waste. Create boxes themed around a hobby like golfing, hiking, or cooking, and include items that avid fans will love to have. You can also include items that are related to a TV or celebrity show. They are a great way to test new products Brands employ mystery boxes as a method to introduce new products to their customers
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