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The luxury fashion house celebrated for couture excellence is expanding its presence beyond fashion into premium lifestyle ventures. Elie Saab jr. announced a strategic partnership with Tor Holding to introduce dual-branded residences in Turkey, marking a new chapter for the brand in the real estate space. The project reflects the refined design language and attention to detail associated with Elie Saab, translating its fashion heritage into elegant living environments. Located in prime settings, the residences aim to combine architectural vision with modern comfort. This initiative highlights the brand’s evolving global outlook while maintaining its identity rooted in craftsmanship and timeless style.
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