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How Online Mystery Box Marketing Can Help E-Commerce Brands Drive Sales Mystery boxes are a fun and exciting way to learn about products. The enticement of surprise and the potential for premium items attracts customers, and this marketing strategy can help online retailers increase sales. However, buyers can experience dissatisfaction when they receive unsatisfactory or poor quality products. This is due mainly to illegal practices and fraud. Curated product selection A curated product selection is an essential element of mystery boxes, creating an
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