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Why Online Mystery Boxes Are a Popular Trend in eCommerce Online mystery boxes have taken the internet by storm becoming an important sales and marketing trend. They are a hit with collectors and people who want the thrill of an unexpected surprise. In addition these boxes have the potential for high-value items. Unboxing videos on platforms such as YouTube and TikTok illustrate the thrill of unboxing items with potential value from mysterious boxes. These videos can re
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