https://www.selleckchem.com/pr....oducts/ph-797804.htm
The search for new ideas often frustratingly cycles back to old ones, a phenomenon known as fixation. Recent research has shown ways to kick-start finding new uses for familiar objects, a prototypical creativity task wandering in the mind or the world or working on a messy desk. Those techniques seem to succeed by helping break fixation, but do not guide the search for new ideas. The perspective-taking or human-centric or empathic mindset championed by many in HCI and in design firms does provide a search strategy. We compared the min
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