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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a major trend in the world of e-commerce that has captivated the interest of shoppers across the world. These carefully planned boxes filled with surprises are popular on platforms such as TikTok or YouTube which is where videos like The Royalty Family's video have racked up more than 4.6 millions views. The downside of mystery box shopping is that buyers may be disappointed if they receive low-quality or unwanted products.
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