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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to draw an audience into a story that may take some time to reach its conclusion. JJ Abrams employs this technique often in his films. This was demonstrated in his film Lost. He asked the audience questions that he wouldn't answer and then clung to their attention for years. They provide a curated selection of products Mystery boxes are a burgeoning trend in e-commerce. They have captured the atten
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