https://propellerads.com/blog/adv-heat-maps/
A heat map is really a powerful data visualization tool utilized to represent information with varying degrees of intensity using color gradients. In the context of web analytics and buyer experience (UX), heat maps provide insights into how users connect to a webpage by tracking their behavior—for example where they click, move their cursor, and scroll. Heat maps allow businesses, marketers, and designers to determine at a glance which aspects of a webpage are attracting probably the most attention and engagement. In this short article, we’
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