If your guest post is generating a lot of referral traffic, it's a sign that the content is resonating with the audience and driving interest in your brand. This can be especially valuable if the referral traffic is from a high-traffic website in your industry or niche.
Another important metric to consider is social shares. If your guest post is being shared widely on social media, it's a sign that the content is resonating with a wider audience and driving engagement. This can help expand your reach and expose your brand to new potential customers.
Engagement metrics such as comments and time spent on page are also important to consider. If your guest post is generating a lot of comments and discussion, it's a sign that the content is sparking interest and driving engagement. Similarly, if visitors are spending a significant amount of time on your page, it's a sign that they are finding the content valuable and engaging.
By considering these metrics in addition to backlinks, you can get a more holistic view of your success in guest posting and use this information to refine your strategy and achieve greater results.