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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become an important trend in the e-commerce market that has captivated the interest of shoppers across the world. These carefully planned boxes with surprise goodies are popular on platforms such as TikTok or YouTube where videos like The Royalty Family’s video have garnered more than 4.6 millions views. The drawback of mystery box shopping is that buyers could be disappointed if receive shoddy or unsatisfactory products. In such cases, brands must take steps to ensure buyer sa
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