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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great way to draw an audience into a story that may take a while to reach its conclusion. JJ Abrams uses this technique frequently in his films. The film Lost was a great example of this. He asked questions to the audience that he would not answer and then kept their interest for many years. They have carefully selected selection. Mystery boxes are a burgeoning trend in the world of e-commerce. They have captured the
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