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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce, and are capturing the interest of consumers across the globe. These carefully curated packages that contain surprise items are a hit on platforms such as TikTok or YouTube where videos like the Royalty Family's video have racked up over 4.6 million views. However the mystery box shopping experience has an issue: customers can experience disappointment in the event that they receive a product that
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