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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be an effective way to boost sales and generate buzz for your brand. If not handled correctly, mystery boxes can be a risky strategy for business. Make sure you have a clearly defined plan before you begin selling these items. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences related to the items they select from the mystery box. It also assists in building empathy a
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