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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great way to draw an audience into a story that may take some time to reach its conclusion. JJ Abrams employs this technique frequently in his films. This was clearly demonstrated in his film Lost. He asked the audience questions that would not be answered, and then held on to their attention for years. They provide a curated assortment of products Mystery boxes are a burgeoning trend in e-commerce. They have caught the attention of s
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